Amazon has officially retired the "Rufus" chatbot and launched "Alexa for Shopping." Learn how this new AI helps you find the perfect products without endless scrolling. If you've shopped on Amazon recently, you may have noticed a small chatbot icon in the corner labeled "Rufus." Maybe you tried it once. Maybe you ignored it. Either way, it doesn't matter anymore, because Amazon just replaced it with something significantly more powerful. As of May 13, 2026, Amazon officially